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A sword embedded in a smoldering metal sphere rises from primordial mist. The comic-book-style illustration appears at the center of a stark black Web page as hand-lettered words fade in: "They are born in an inferno that tests both mind and body. Those who complete the challenge become beacons of honor, courage and commitment. What does it take to be one of the few? The answer lies within."

The golf industry is the sports and entertainment worlds' largest contributor to the U.S. economy, generating $76 billion in direct economic impact according to a recent study discussed today by some of the nation's leading golf association executives.